Reev Privacy Policy

Last updated: Oct 2025

1 Introduction

Reev Australia Pty Ltd (ACN 684 446 268) (Reev, we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and handle your personal information in accordance with the Privacy Act 1988 (Cth).

By using the Reev dating application and website, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy.

2 Privacy & Data Handling

We collect and handle Personal Information in accordance with the Privacy Act 1988 (Cth), including APP 8 for overseas disclosures (AWS & Supabase).

2.1 Data security & backups

We take reasonable steps to secure Your Data; you remain responsible for back‑ups of your own systems.

2.2 Data retention

On Account deletion we retain data only as required by law or for legitimate business purposes.

2.3 Law‑enforcement requests

We may preserve and disclose User Content and account information as required by law, subpoena or regulator request.

2.4 Notifiable data breaches

If we become aware of an eligible data breach affecting Personal Information, we will notify affected individuals and the Office of the Australian Information Commissioner in accordance with the Privacy Act 1988 (Cth).

3 Website Analytics and Advertising Attribution

3.1 What we collect

When you visit reev.com.au we may collect limited technical information such as:

  • the pages you view and time of visit
  • the advertisement or link that referred you (for example, a Meta ad)
  • device type, browser type, and approximate location (city-level only)

3.2 How tracking works

We use small data files (cookies or browser storage) and analytics tools including Google Analytics 4 and Meta Pixel.

These tools help us understand which campaigns bring visitors to our site and which visitors sign up for the waitlist.

3.3 Purpose

We process this information to:

  • measure and improve the performance of our marketing campaigns
  • understand visitor behaviour and conversion rates
  • optimise ad spend and website experience

3.4 Data handling

Data linked to advertising identifiers is stored in anonymised or pseudonymised form.

We do not sell this information or share it with unrelated third parties.

3.5 Opt-out choices

You can disable cookies or personalised ads in your browser settings or through the privacy tools provided by Google or Meta.

Disabling these will not affect your ability to use Reev.

3.6 Retention period

Analytics data is automatically deleted after 24 months.

4 Communications and marketing consent

4.1 Email Marketing

When you submit our contact form, you may choose to opt in to receive marketing communications from us. This includes:

  • Product updates and launch announcements
  • News about Reev features and improvements
  • Occasional promotional offers and content

Your consent: Marketing emails are only sent with your explicit consent.

Transactional emails: We will always send important service emails (account confirmations, password resets, service notifications) regardless of your marketing preferences, as these are necessary for the service.

4.2 SMS and Phone Marketing

When you join our waitlist or submit our contact form with your phone number, you consent to receive SMS messages and phone communications from us. This includes:

  • App launch notifications and early access invitations
  • Important product updates and announcements
  • Occasional promotional messages
  • Service-related notifications

Waitlist consent: By joining our waitlist, you automatically consent to receive both email and SMS marketing communications.

Contact form consent: SMS marketing is included in your general marketing consent when you opt in via our contact form.

4.3 Unsubscribing

Email: You can unsubscribe from marketing emails at any time by:

  • Clicking the "Unsubscribe" link in any marketing email
  • Contacting us directly via our contact form
  • Updating your email preferences in your account settings (when available)

SMS: You can unsubscribe from SMS marketing at any time by:

  • Replying "STOP" to any marketing SMS
  • Contacting us directly via our contact form
  • Updating your SMS preferences in your account settings (when available)

4.4 Data Management

Data retention: We retain your marketing consent preferences and related timestamps for compliance and legal purposes. If you unsubscribe, we keep a record to ensure we don't accidentally re-add you to marketing lists.

Third-party services: We use trusted service providers to deliver our communications. These providers are bound by strict data protection agreements and only process your data as instructed by us.

5 Your Rights

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access your personal information we hold
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal obligations)
  • Complain to the Office of the Australian Information Commissioner if you believe we have breached your privacy

6 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date.

7 Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@reev.com.au or via our contact form.

Questions about your privacy?

Contact Us